Maia Swift

Maia Swift

Three tone of voice guidelines

I worked with Three to pin down their tone of voice, then I wrote their guidelines.

They wanted a concise set of rules that everyone would be able to understand – whether they work on reception or lead a whole department.

(This was while I was at The Writer.)


  • For Three, with The Writer

  • Type Tone of voice guidelines

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Propeller (naming)