Maia Swift

Maia Swift

Three tone of voice guidelines

I worked with Three to pin down their tone of voice, then I wrote their guidelines.

They wanted a concise set of rules that everyone would be able to understand – whether they work on reception or lead a whole department.

(This was while I was at The Writer.)

  • For Three, with The Writer

  • Type Tone of voice guidelines

Up Next:

Propeller (naming)