TUK CHO is a chain of Asian restaurants owned by Mitchells & Butlers (the big-wigs behind All Bar One, Harvester and Browns). I worked with They.Create to pin down TUK CHO’s tone of voice, then rolled it out to everything from menus to cocktail names.
I helped write the words for TUK CHO's new drinks menu...
... including creating Asian-inspired names for its new cocktails
On the back of the menu - a little explanation of who they are and where they came from
A promotional bike seat cover...
... that was left on bikes all over West London
News section on TUK CHO's website. (This was also used in local magazines.)
For Tuk Cho, with They.Create