Maia Swift

Maia Swift

TUK CHO

TUK CHO is a chain of Asian restaurants owned by Mitchells & Butlers (the big-wigs behind All Bar One, Harvester and Browns). I worked with They.Create to pin down TUK CHO’s tone of voice, then rolled it out to everything from menus to cocktail names.

I helped write the words for TUK CHO's new drinks menu...

... including creating Asian-inspired names for its new cocktails

On the back of the menu - a little explanation of who they are and where they came from

A promotional bike seat cover...

... that was left on bikes all over West London

Website

News section on TUK CHO's website. (This was also used in local magazines.)


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