I spent seven months as the lead writer on the Vodafone account at The Marketing Store. I worked with an art director on concepts for retail campaigns and wrote everything from shop window posters to leaflets and guides.
A campaign for Vodafone shop windows. (The grey areas are mirrors.)
These versions of the poster focus on Vodafone VIP's three areas: fashion, festivals and formula 1. They work as a set, to go across bigger shops' windows.
Oxford Street's flagship shop
A set of posters called 'Why Vodafone?' to show people that Vodafone's the network for them. There are about seven posters in total - pop into a Vodafone shop to see them all.