Independent for Costcutter
Independent is Costcutter’s own-brand. I wrote hundreds and hundreds of descriptions for the packaging, as well as marketing material and press ads. Look out for it in your local shop. (This was when I was Head of Verbal Identity at Elmwood.)
A brochure to be sent out to shopkeepers, explaining all about the range.
A rolling web banner.
For Costcutter, with Elmwood