Maia Swift

Maia Swift

Independent for Costcutter

Independent is Costcutter’s own-brand. I wrote hundreds and hundreds of descriptions for the packaging, as well as marketing material and press ads. Look out for it in your local shop. (This was when I was Head of Verbal Identity at Elmwood.)

A brochure to be sent out to shopkeepers, explaining all about the range.

A rolling web banner.


  • For Costcutter, with Elmwood

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