Locke isn’t like other hotels because it isn’t a hotel. Made to be lived in, not just slept in, Locke is a new way to stay. More space than a hotel. More style than a serviced apartment. More of the stuff you need to continue your everyday, even when you’re away from home.
I’ve been working with Locke for over a year now, first with Abound Studio and then directly. I worked on the strategy, positioning, tone of voice and messaging, and then wrote (almost) every word of the new website. New Locke locations are opening across Europe, so watch this space.
For Locke, with Abound Studio