Ever tried to name a brand? Then you’ll know how chuffed I was when this one made it to the real world.
Cove – previously called SACO – is owned by Edyn, the same team behind Locke. They wanted to relaunch their serviced apartment brand for a new kind of traveller.
In 2021 I worked with my good friends at Abound Studio on the name and positioning, and then directly with the team at Edyn on the website and rollout.
For Cove, with Abound Studio