Cove
Ever tried to name a brand? Then you’ll know how chuffed I was when this one made it to the real world.
Cove – previously called SACO – is owned by Edyn, the same team behind Locke. They wanted to relaunch their serviced apartment brand for a new kind of traveller.
In 2021 I worked with my good friends at Abound Studio on the name and positioning, and then directly with the team at Edyn on the website and rollout.











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For Cove, with Abound Studio
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URL www.staycove.com
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